Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Working Class Heroes Launch ft. Deus Ex Machina

   Words by wchBlog

   on 14/10/2014 13:17:25

After seven years at the little shop down the road, we have finally made the leap and launched the new shop in our home town of Ulverston. Holding our own event at our local, with splendid music and surrounded by our friends, family and not forgetting our loyal customers, who are part of the Working Class Heroes family.  

We have aimed to please, making a bigger and better floor space, allowing us to present to you the hidden secrets we didn’t have room for before.

Roaring into our window is a bike that started out life as a 1978 Yamaha SR500, but has been transformed and upgraded by the Australian Specialists, Deus Ex Machina. Which you could say is a sweet and technical bike you cannot stop looking at, and we are privileged to have on show, with the other owned by Orlando Bloom.

For a company who started out life in 2006, customising motorcycles, it has become a company creating custom and hand built parts, for the enjoyment of machines. Whether it is motorcycling, surfing and skateboarding, which ever you want to ride.  Deus Ex Machina is not just a brand, it is a culture and a way of life.

We have been lucky enough to support the brand on it’s global success, which has inspiration from it’s own bike shops and surf stores to bring a collection of men’s clothing, you just cannot get enough off.  From the famous Shield T-Shirts to the Deus Bayland Caps, you all want a piece of this brand.