Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on


   Words by AdamOuch

   on 19/09/2016 09:59:26

In a year that spawned St. Winifred’s School Choir’s number one Christmas classic, ‘There’s No-one Quite Like Grandma’ –  there was one question on everybody's lips - how could it get any better?

Luckily, on the sunny shores of Orange County, a sprightly Shawn Stüssy and his trusty Sharpie, were scribbling his uncles signature onto his hand crafted surfboards.


Shawn's Scribbles


Like any perfectly pieced montage, Stüssy meandered through the early estuaries of Southern California, representing almost every alternative scene of the ‘80s and ‘90s.

Stüssy’s simple, sampled aesthetics appealed to the DIY cultures of Punk and Hip-Hop, and maintained rapid traction on the word of DJs and Artists.

Their mantra transcended corporate ideals, becoming internationally understood as a cult movement of its own – further encouraged by its introduction of ‘tribes’.

Tribes were intended to spread the word of Stüssy in groups - in Shawn’s words, a Tribe was “a group of friends in all these cities. ‘Tribe’ was a good old organic word… it just kinda’ stood the test of time”.




Clearly, they’ve done exactly that.

As a proud stockist of Stüssy, we’re happy to stand by all that they have, since their earliest beginnings.