Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Ride BMX Magazine 12 Days Of Christmas Competition.

   Words by wchBlog

   on 15/12/2013 13:27:00

You may have seen this photo floating around the Ride BMX Magazine Facebook page (, for your chance to win a pair of new Adidas Sneaks and a Carhartt Beanie shipped straight out from our good selves get onto their site this Sunday and answer this simple question about the ever Hairy, Scruffy wee tyke that is Rob. 

Q:Here's Rob from Working Class Heroes, what we want to know is, is he…
A: Hairy
B: Scruffy
C: Both


If you need to pass the time between now and then get yourself a copy of the new Ride Mag, pop the kettle on and settle down to enjoy the London Calling free DVD and read up on the months BMX happenings.

Good luck and good will,
I hope the Hairy and Scruffy young man does you proud.