Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Magenta, Soy Panday Collection

   Words by wchBlog

   on 21/08/2013 17:58:44

I came into work today with a hatred for skateboarding, entirely fuelled by a crash last night resulting in a pair of jeans that no longer have an arse to them, after a small touch of retail therapy and a new pair of Levi's 511's preserving my modesty, a little hang out with Luna the warehouse pup and a cup of tea, my anger towards all things 4 wheels had simmered but I was still unimpressed... Until i discovered these little gems awaiting me.


I have spent the rest of the day enjoying this view from my desk, and considering whether  "her indoors" would be willing to let me put them up on the living room wall.  Magenta have a  habit of putting together awesome looking board collections and this set from team skater and artist Soy Panday's gallery is no different. " Depicting the human nature as the association of primal animal instinct and the capacity of abstraction represented by geometry, the language of mathematics and thus of science" so for those that struggled to fully read, digest and comprehend that, in lamens terms, what Soy has done is pick some gnarly, rad and down right awesome animals, illustrated with some tech as geometry jazz and put them together on 6 graded colour ways, awesome ay?