Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Loser Machine Company

   Words by Tom

   on 26/02/2014 07:49:58

Loser Machine Co has been going since 2009 but only in the states. This Friday sees the release of the brand in selected UK stores. Working Class Heroes has blagged it again and managed to get on the line up. Winning harder than Charlie Sheen.

The company was created by skateboarder Adrian Lopez along side The Dark Seas. Loser Machine will be focused in to predominantly skate stores whilst the Dark Seas in to surf shops. Two great brands that have a lot of cross over, blending skateboarding with other pass times such as motorbike and surfing. And by motorbikes we mean more of  “ Dice Mag ’ view of things as opposed to Moto GP. 

Expect a mid 90’s punk, skate and bike inspired checks and graphic collection. Always great to get new brands in at Working Class Heroes and never more so then with Loser Machine.