Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Isle Skateboards

   Words by Tom

   on 14/02/2014 08:16:42

Isle Skateboards is the brainchild of two of the UK’s finest skateboard ambassadors, Nick Jensen and Paul  Shire. Art lead skateboard company that takes much of is design and direction form the head of Jensen, is providing a nice contrast to “urban weed leaf” styles tipping out of the states.

Clearly the brand is influence by the London scene, but it takes points of reference from the place, the light and reflection and materials used. 

Also on the line up is Tom Knox, Chris Jones, Sylvain Tognelli and Jon Nguyen.

Yes the company is producing some great decks but they also have a keen eye on the art of the sport. Their products from the hardware to the videos are as much about the art as they are about the skate.


Here is the video directed by Jenson in collaboration with Dazed Magazine that explores the relationships of reflections whilst street skating in the big smoke.

If you get a chance than follow them on facebook.