Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Impact Ready Skate Kicks From Nike and B.A

   Words by wchBlog

   on 22/08/2013 17:53:09

Blasting their way through our warehouse doors today like a bulldozer is the Brian Anderson designed Project BA skate shoe by Nike Skateboarding.
There are so many features in this cutting edge shoe, that have been specifically designed along side B.A, with over 20 years of skate experience, that I’m getting a tech migraine.

Brian on the Project B.A shoe design

The runner style toe allows for greater precision when preparing for flip tricks and the heel sits low to keep that ultimate board feel and skate shoe fit.


Whether you’re a big dude like Brian or you just hit gigantic drops, the Lunarlon system absorbs those impacts to keep you on the board all day long.
There’s more! A dynamic fit system with free flowing fingers (I know right! What the hell!) allow the shoe to mould to your feet better, they support and hug your trotters so the shoes like an extension of you.

There is more but I’ll leave you to watch the video and see for yourself what the fuss is all about, believe me there is a fuss.
Signing off, with my pair of B.A’s and headed to the skate park, I’ve been Rob. Goodnight.