Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Deus (“day-us”) Ex Machina

   Words by AdamOuch

   on 01/09/2016 14:28:39

If you’re not familiar with Latin calques, or have a natural affinity with historic Greek, you might not know what Deus Ex Machina means.

Luckily for you, we know Jerry from Accounts, and we had a little Google before we put pen to paper.


God from the machine


On the surface, Deus are a motorcycle company. One whose clientele you’d imagine to ride bikes across America with nothing more than oily leathers and a pair of reversible knickers.

But before you even draw a breath to take a look beneath, you’ve bought a suede jacket and three pairs of socks.


Big Air


Deus’ omnipresence is paralleled only with the comfort in knowing there’s probably a Dominos pizza within walking distance.

It quickly becomes apparent that these guys know their stuff. One look at any of the gear they sell, reinforces that.

Grounded by a mantra that celebrates creativity, all are welcomed under the Deus roof, spanners and pencils alike.


The Shank Custom


These guys clearly pride themselves on quality.

Whether it’s their awesome, custom built motorbikes, or their figure enhancing, machine washable tees.

We’re proud to share their story with you, and share their enthusiasm for creativity. Oh, and we like bikes.


Check out what Deus we’ve got in stock here.