Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

DC Shoes - Rob Dyrdek - Alias Lites

   Words by admin

   on 03/10/2011 21:31:26

Dopey video from Dyrdek and friends talking about the Alias Lites  … check it!


And yes you do know who ‘that guy’ is at 0:50 in the video. It’s Michael Rapaport! Oh .. right … ‘that guy from True Romance’. Come on, people!

He’s also the guy behind recent documentary, ‘Beats, Rhymes and Life : The Travels of A Tribe Called Quest’. Worth checking out if you’re into your Daisy Age. Fill your ears with “Can I Kick It?” now. Enjoy that? Of course you did! Keep the hip-hop flavours flowing with one of these King brand Snapbacks.