Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Alpha Males wear Corduroy

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Alpha Males wear Corduroy

Alpha Industries was founded in 1959 in Knoxville, Tennessee. They began as a contractor for the United States military making flight jackets and vests with some of the latest advancements in functional fabrics (back then, anyway). Some real working class heroes, they began making their jackets with only a few employees using some leased sewing machines, but the company found massive expansion when the army demanded a higher level of quality control for their garments, and Alpha were one of the few able to maintain the constitution in their jackets that pilots needed. The MA-1 Bomber became the official flight jacket of the Air Force with its durable polyester and fireproof nylon canvas. The Cords and Co. are more recent to the garment scene... As in, completely new. Their modern attempt at rejuvenating the classic material is going well, and so why not team up with a quality company with a rich heritage. The range consists of the classic bomber, as well as a big winter parka - the N-3B. Both perfect for making a heavy wale statement, they are a limited edition, so snatch them up quickly.

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