Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

The new creations of Champion x Beams

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The new creations of Champion x Beams

The legend of Champion is coming up to its 100th birthday. Founded in 1919, the sportswear brand was originally conceived and based in Rochester, New York. The founding Feinbloom brothers originally produced professional sports clothing such as the uniforms for the Michigan Wolverines, as well as for the US Military Academy. Throughout the 80's and 90's they developed clothing for both the NFL and NBA, further cementing themselves into the golden era for sportswear, now making a comeback under the title of "vintage", though we like to think that Champion never left. Alternatively, Beams' heritage revolves less around the ditty gritty history of the sports world, and is instead derived more from luxurious yet affordable lifestyle clothing out of Japan, established in 1976. Headquartered in Japan, they also run bases in the world's biggest fashion cities - London, New York, Milan and Paris. These stores aren't limited to garments either. They stock interior goods, furniture and gallery artwork as well to help promote the Beams way of life. Despite their vastly differing stories, these two brands come together to compliment each other perfectly with their latest collaboration. Taking the iconic durability of Champion's reverse weave, we've selected some amazing t-shirts that combine the emblematic embroidered Champion logo with some contemporary design notes from Japan, which comes in the form of an original print and some avant-garde chest pockets.

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