Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

adidas Skateboarding x Krooked

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adidas Skateboarding x Krooked

It's been a long four years since The Gonz last hit the world of adidas with his 2014 Krooked release of the Gonz Pro shoe. Back in 14' the shoe was a cool and reserved black and gold, but this year they've gone more for Mark's personal palette of white and baby blue and they haven't just released some shoes this time around, they've also dropped some rad t-shirts made from Climalite technology to keep you fresh and breezy during the session. Our highlighted centerpiece this time around has to be trainer - a modified-for-skate Superstar silhouette. It naturally has the full business you'd expect from the iconic shoe with a tough leather upper and the timeless rubber toe cap which yeah, was invented for basketball, but that bad boy is a juggernaut against grip tape.

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