Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Lakai collection

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DC riders Mike Carroll and Rick Howard left the brand in 1999 to create their own footwear company from the sunny climate of Torrance, CA. Lakai sits as a firm favorite among those that ride, clean and stylish sneaks in a range that includes vulc and cup sole technology.

Lakai and its sister companies, Girl and Chocolate, are all about creating the best trainers for riders using the best suede and canvas out there. Another very important aspect of the brand is to create an atmosphere that supports and helps it's team riders progress to get the most out of the sport. 

Lakai are the shoes we skate!