Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Good Measure M-21 Lonely Hearts Pack Sweatshirt John Olive

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Good Measure M-21 Lonely Hearts Pack Sweatshirt John Olive
Good Measure M-21 Lonely Hearts Pack Sweatshirt George Red
Good Measure M-21 Lonely Hearts Pack Sweatshirt Ringo Lilac
Good Measure M-21 Lonely Hearts Pack Sweatshirt Paul Blue

Good Measure's M-21 is a high quality number made from 100% cotton, made in England, made for you to enjoy it. A perfect measure with a ribbed crew neck, cuffs and hem. 

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Season : SS18


Weight : 0KG

Good Measure M-21 Lonely Hearts Pack Sweatshirt

Good Measure began as a concept which first manifested during pub conversations which revolved around 'we should do that' and 'I'd be better if...'. Eventually the boys who founded Good Measure got bored of talking and they started doing. Their lines of heavyweight sweatshirts and tees chime excellence. Their clothing is designed and made in England - a sort of homage to the north west's heritage in the garment industry. 

This silhouette is their classic sweatshirt. Just as a sweatshirt should be, it's made from a heavyweight cut of 100% high quality cotton. Comfortable and warm, it has flat locked seams and a loopback lining which provides an easy range of motion and wicks moisture away from your body. It has a ribbed close crew neck, a ribbed hem and cuffs, and to the sides it has elasticated gussets to allow a more flexible fit. Finishing off the style it has a V insert to the neck. 

The colour scheme for this season is called the Lonely Hearts Pack. Peace and love, baby. 

Good Measures sweatshirts have a classic fit where it comes up a tiny bit short, a bit wide, and a bit relaxed. I'd still recommend buying your usual size though - a little relaxed is what you want in a sweater. 

  • Relaxed fit 
  • 100% cotton 
  • Loopback lining 
  • Flat locked seams 
  • Close ribbed crew neck 
  • Ribbed hem and cuffs 
  • Ribbed side gussets 

Description by Joey

    • €113.67
    • $109.62
    • $148.09
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    What are the delivery charges for the UK?

    Our standard delivery to UK Mainland is £0.99 and is free with orders over £40. We send orders via Royal Mail and sometimes a signature will be required on delivery. If there is nobody available at the delivery address to accept the delivery a card should be left from the Royal Mail to inform the recipient how he or she can collect the parcel.
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    Good Measure M-21 Lonely Hearts Pack Sweatshirt John Olive

    With Pre-Order, you can purchase the latest items added to our store in advance of them arriving with us.

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    Estimated Delivery Dates

    Estimated Delivery Dates are given on Pre-Order and Pre-Launch products. They are for indication purposes only and can change at any time without notice.

    The dates we provide are based on indications given by our suppliers. Whenever we get updated information from our suppliers we will endeavour to update the Estimated Delivery Dates provided on product pages.


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    Good Measure M-21 Lonely Hearts Pack Sweatshirt John Olive

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