Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Good Measure M-21 Sweatshirt Forget Me Not

£75.00 £100.00
25% off
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Good Measure M-21 Sweatshirt Forget Me Not

Smart and clean from UK natives Good Measure comes a quality, made in England cotton loopback sweatshirt with ribbed side panels, cuffs, collar and hem. Lovely stuff. 

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Season : AW17


Weight : 0.56KG

Good Measure M-21 Sweatshirt

Based in England, made in England, a little hometown pride never hurt anyone, and Good Measure are exactly the kind of company we dig. With focus on the quality of their garments, from material to construction to an understated design, their items are crisp and clean and provide you with all the comfort you'll ever need. Well, not ever, like, ever is a long time, like, erm, oh my god, I'm sorry, this is a super nice sweatshirt. 

Good Measure's M-21 crew is a modest number with classic sweatshirt vibes. A V insert at the neck meets flat locked seams for a comfort to skin feel. It has double layer ribbed side panels to add a little stretch to the design, and a ribbed crew neck, hem and cuffs adds to this flexible design. I wish I was this flexible, if I place my steps too far apart, I bleed. 

The sweatshirt itself is made from a real nice 100% cotton blend in a reverse weave. This cotton has been given a loopback lining which provides the wearer with some ncie freedom of movement and an easy wear. The sizing is standard as you'd expect for a sweatshirt. Regular, though slightly big at first, you can expect a little shrinkage with the first wash. A bit of a heavyweight design gives you some great mid-layer insulation.

  • Regular fit 
  • 100% cotton 
  • Loopback lining 
  • Ribbed side panels 
  • Ribbed hem, collar and cuffs 
  • Flat locked seams
  • V neck insert 

Description by Joey

    • €85.25
    • $82.22
    • $111.06
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    What are the delivery charges for the UK?

    Our standard delivery to UK Mainland is £0.99 and is free with orders over £40. We send orders via Royal Mail and sometimes a signature will be required on delivery. If there is nobody available at the delivery address to accept the delivery a card should be left from the Royal Mail to inform the recipient how he or she can collect the parcel.
    PLEASE NOTE: A working day is Monday - Friday and doesn't include bank holidays. Orders for next working day delivery will need to be made before 3:00pm. Please also note that we cannot offer next day delivery to the Highands and Islands and BFPO addresses.

    What are the delivery charges for Europe and Rest of the World?

    Delivery is via courier and will arrive within 1 - 7 business days (please note that you will need to sign for your parcel).

    View our full delivery information & Prices

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  • 5

    Good Measure M-21 Sweatshirt Forget Me Not Reviewed by Chris Edwards,  On 25/01/2018 06:56:11

    Best made sweatshirts around bar none. Perfect fit and very heavyweight. Made me 18.4% more attractive which is no easy feat. Excellent service from WCH as always.
    YES Chris Edwards would recommend this item
  • 5 5
    Good Measure M-21 Sweatshirt Forget Me Not Best made sweatshirts around bar none. Perfect fit and very heavyweight. Made me 18.4% more attractive which is no easy feat. Excellent service from WCH as always.

    Technical Information

    Sizing Information


    Good Measure M-21 Sweatshirt Forget Me Not
    £75.00 £100.00
    25% off

    With Pre-Order, you can purchase the latest items added to our store in advance of them arriving with us.

    You Pre-Order is prioritised (at no additional charge); meaning that, as soon as the product arrives with us, we can wrap it straight back up and get it sent out to you - it often never even hits the stock room shelves!


    With Pre-Launch, the date when we expect to receive the product ourselves is still a little too hazy to be confident in accepting Pre-Orders.

    So, instead, you can submit your email address against the item you are interested in and we will email you as soon as stock arrives on the system.

    Estimated Delivery Dates

    Estimated Delivery Dates are given on Pre-Order and Pre-Launch products. They are for indication purposes only and can change at any time without notice.

    The dates we provide are based on indications given by our suppliers. Whenever we get updated information from our suppliers we will endeavour to update the Estimated Delivery Dates provided on product pages.


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    Good Measure M-21 Sweatshirt Forget Me Not

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