Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Le Coq Sportif
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Le Coq Sportif

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Le Coq Sportif

Le Coq Sportif

Back in 1882, Emile Camuset opened a hosiery store in Romilly-sur-Sein in France. Emile was absolutely mad about sport, so he started making sports clothing and jerseys. The very first jersey specifically made for cyclists was created in 1929. 10 years after this, Le Coq Sportif invented the sweat suit, or as the French liked to call it; 'the Sunday uniform'. 

It wasn't long after this, that Le Coq Sportif were asked to provide the offical jerseys of the Tour de France - a huge achievement for Emile and team! From this, the compnay went from strength to strength. Both the national football and olympic teams wore Le Coq Sportif uniforms during the '58 world cup (which France won) and 1960 Olympic games. 

The list of teams and athlethes Le Coq Sportif have supplied and supported over the years goes on. Today, the brand produces a huge line of clothing - from sporting, to everyday and casual wear.