In a year that spawned St. Winifred’s School Choir’s number one Christmas classic, ‘There’s No-one Quite Like Grandma’ – there was one question on everybody's lips - how could it get any better?
Luckily, on the sunny shores of Orange County, a sprightly Shawn Stüssy and his trusty Sharpie, were scribbling his uncles signature onto his hand crafted surfboards.
Like any perfectly pieced montage, Stüssy meandered through the early estuaries of Southern California, representing almost every alternative scene of the ‘80s and ‘90s.
Stüssy’s simple, sampled aesthetics appealed to the DIY cultures of Punk and Hip-Hop, and maintained rapid traction on the word of DJs and Artists.
Their mantra transcended corporate ideals, becoming internationally understood as a cult movement of its own – further encouraged by its introduction of ‘tribes’.
Tribes were intended to spread the word of Stüssy in groups - in Shawn’s words, a Tribe was “a group of friends in all these cities. ‘Tribe’ was a good old organic word… it just kinda’ stood the test of time”.
Clearly, they’ve done exactly that.
As a proud stockist of Stüssy, we’re happy to stand by all that they have, since their earliest beginnings.