Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

No More Supermarkets In Ulverston Please

   Words by wchWaffle

   on 12/04/2013 17:12:54

Comparison of a local shop and a super market:

Working Class Heroes and a super market are a useful comparison whilst trying to determine the positive and negative effects of local shops v's national chains. One would assume that these positive and negative effects would be of concern to anyone deciding upon super market development.

I would argue a case to state that a super market is a monetary drain on the local economy whilst a local shop has a positive impact using my business WCH as an example.

A super market and WCH both get their stock from sources out side the local area, are equal and provide no increase to the local economy in that regard.

However form there on there are big differences.

100% of the wages paid by WCH go to locals, as is the case with the majority of local businesses. Wages paid by a super market go to locals, but also leave there to pay for buyers head office staff, drivers, directors ect. ie it takes money from local and distributes it elsewhere.

Profit from WCH goes to local directors and staff. Profit from the super market leaves the area to pay directors. It might well return but only of the Director has a holiday home in the Lakes, which is another argument for a different day.

WCH spent £25'000 in the past two years on a web site. That money was spent with a local company base on County Square, Ulverston.  Supermarkets do not use web companies in Ulverston.

WCH spent £16'000 in that last 5 years on fixtures and fittings. We used 5 companies, all from Ulverston and Dalton. Supermarkets have nation wide contractors and do not use local firms. I know, I used to be a Deputy Manager for Morrison's.

All local business spend money in this way, so it multiplied by the number of local business there are.

Lets assume there is finite amount of shopping that can be done in any given geographical area. A fair assumption to make. If you add a big super market into that area it will have to take sales away from what is already there. It is conceivable that some of this will come from money that was destined for Barrow. If this is conceivable then it is quiet clear that some of the money spent in the new store would have also been destined for Ulverston local shops. This must be the case as these are not two close economic systems.

As we have previously stated, local shops have positive effect on the local economy and supermarkets don't . Simple maths.

It is a perfectly viable argument to say ' I want a Sainsbury's or and Asda because I like that experience of shopping there'. This is a valid argument.

But is is only worth while arguing that point if you value the personal experience you have in any given supermarket over that of a shrinking local economy. Lets not exploit are local economy and town centre community for the convenience of buy one get on free beans.