Loser Machine Co has been going since 2009 but only in the states. This Friday sees the release of the brand in selected UK stores. Working Class Heroes has blagged it again and managed to get on the line up. Winning harder than Charlie Sheen.
The company was created by skateboarder Adrian Lopez along side The Dark Seas. Loser Machine will be focused in to predominantly skate stores whilst the Dark Seas in to surf shops. Two great brands that have a lot of cross over, blending skateboarding with other pass times such as motorbike and surfing. And by motorbikes we mean more of “ Dice Mag ’ view of things as opposed to Moto GP.
Expect a mid 90’s punk, skate and bike inspired checks and graphic collection. Always great to get new brands in at Working Class Heroes and never more so then with Loser Machine.