Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS

Heritage in design

   Words by wchBlog

   on 13/09/2013 17:17:39

With so many people these days throwing together some nice illustrations, banging them on a tee, giving said tee’s to some skaters and calling themselves a “company”!  Naming no names, but it’s nice to know that there are still some progressive companies out there, making there way in this business, that have a history and a wealth of knowledge that they can draw on to repeatedly provide quality, relevant products to us, the consumer.  Here at Working Class Heroes we take pride in picking those companies from the array of brands out there and making sure everyone goes home happy, and looking fresh.

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Carhartt has undeniable heritage, all be it from a slightly different area than it is now renowned for.  They began in Detroit in 1889 making clothing for the railroad workers, starting from the ground up to produce a durable, useable and wearable product from 12oz denim.  It featured not only the new tough material, but also copper rivets and reinforced stitching at high stress points, pockets for everything from your watch to your hammer and  was made by unionised labour force which proved to be a big selling point as although the price was slightly higher than competitors, no one else could offer the superior quality, they used the motto “Honest value for an honest dollar”.
The new Fort Pant from Carhartt is a prime example of the trickle down effect of having a long history in an industry.  In essence it has taken all the proven qualities from Carhartt Work Wear of years gone by, but has strayed from their old motto “function before Form” and added these features to a modern slim fit, low waist jean.  Taking a more fashion conscious approach, more, “Form Follows Function.”

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