Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Levi s Skateboarding

Levi's skateboarding jeans and shirts

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Levi's started over a 160 years ago in 1853 as a wholesaler of clothing and blankets, selling to small independent shops in the west of America. Inventors of what we know call jeans, Strauss and Davis, the company bosses, developed what they called a "waist overall" for agricultural workers in America. These waist overalls were riveted with copper for extra strength. Strong as you like or in other words with strength and ease they always please, Strauss and Davis had made the first pair of jeans and stumbled across a fashion design that would have far reaching effects much further a field than the work wear market they were designing for. The actual cut of these was later named the 501.

It wasn't until the 1960's when the term 'jeans' took off and prior to that point they were still known as waist overalls. Skaters have been wearing the red tab collection for over 30 years but now Levi's have come out with a specific skate range that will provide the denims for the sport and down the pub after.

Based on classic cuts such 511 and 513 the range is a mix of slim to regular denims with a slight taper to straight legged. The cotton is woven with just a touch of Lycra for stretch and Cordura for durability. Less chance of ripping the backside out when you go sliding down the road.